It is beneficial to develop a content calendar that can be slightly adjusted and used with several platforms, incorporating holidays, social holidays and using creative methods including videos, posts, blogging, sharing, etc. Setting up triggers can be beneficial as well for example, "Motivational Monday, Throw Back Thursday, etc." It is also important to set up a "call to action." Visit Website, Order Online, Like, Call, etc. Ultimate goal is to bring brand awareness to yourself and/or your business with your community.

Business directories are beneficial and give your business a greater reach, add additional keywords, creating relevancy which is an important part of Google's algorithm to determine if you show up on a Google search or not. Remember this is the part of SEO that is "FREE" or relatively low cost AND consistant.